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Be honest. Whenever you get email marketing that you weren't expecting, or that you never even requested, what do you do (after cursing the name of the person who sent it)?
Email content that looks great but doesnít actually reach its intended recipients canít be called successful.
Want to learn how to code your own HTML emails? You've probably Googled all kinds of web pages that give you countless "what works, what doesn't" charts. Now give this very helpful article a read!
Deliverability requires core competencies in marketing strategy, creative, technology, and more. This section looks at delivery improvement tactics easily implemented by marketers and other right-brain personalities.