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Account-based Marketing (ABM)

ABM had higher ROI than other marketing activities, according to 97 percent of marketers in a survey (Alterra Group).

Target key decision makers with the right accounts and the right message at the right time.
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Accounted-Based Marketing (ABM) organizes marketing activities and metrics around an entire company or organization, instead of a single individual.

This strategy empowers your team to effectively target every stakeholder with a unified message and then measure the performance as a whole.

An estimated 6.8 stakeholders now has to formally sign off
on each purchase, up from 5.4 in 2014
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[CEB in HBR]

AI driven Account-Based Marketing can help identify accounts worth pursuing.
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Every ABM strategy is based on streamlining marketing and sales. The challenge becomes how to decide which Accounts are worth pursuing.

Much like our sales intelligence for leads, Vision AI performs detailed data scan of your contacts company to build a full 360-degree profile. This profile can provide you critical data-points for an ABM strategy, including other key people at the company, the employee count, revenue, locations, specific industries and sectors, contact information and their full social footprint.

Give it a try. We’ll email your personal Vision AI report:

Account-level Reporting and Management
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Our Company Timeline report merges every related Contacts' activities into a single view and adds exclusive ABM analytics and management tools.

Target groups of Account Buyers by title or role
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Easily create groups of Accounts and Contacts based on industry, geography, opportunities and more. Our CRM-centric approach enables you to segment Contacts (buyers) using data contained in a related Account record.

Get help identifying other key stakeholders at accounts.
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Vision AI can help fill in database gaps by discovering other key decision makers and stakeholders at specific companies. Data that is discovered and infused with your ABM program is automatically linked to the Account and other related Contact(s) profiles.

Ask our competitors if they’re truly 'CRM-centric' when it comes to ABM.
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Is your organization already leveraging Accounts and Contacts in your CRM? Perfect. Then you’re already on the road to deploying your ABM strategy. Our platform replicates the Account-to-Contact relationships so you don’t have to do the same work twice.

Don't be forced into maintaining two separate databases of Accounts and Contacts (buyers). Insist on being CRM-centric.

Ready to kick-off your Account-Based Marketing Program?

From NYC to Sydney, Australia and everywhere in between, companies count on INBOX25 for their sales and marketing strategy.

Get started, today