Accounted-Based Marketing (ABM) organizes marketing activities and metrics around an entire company or organization, instead of a single individual.
This strategy empowers your team to effectively target every stakeholder with a unified message and then measure the performance as a whole.
[CEB in HBR]
Take away the blind-spots from your ABM strategy and let Vision help guide you towards Accounts that are worth pursuing.
Measure all Contacts’ related activities and behaviors under the umbrella of a total score for their company.
Analyze the engagement history with an Account and every single stakeholder/buyer/contact from a single Timeline view.
Out-of-the-box and ready to grow is our motto for how we approach CRM. It’s the same for ABM and we’ll link all your Accounts and Contacts instantly.
Focus on the right accounts and personalize their journey with relevant nurturing campaigns -- target either one or all stakeholders, with a single click.
Measure the impact specific Accounts have on your pipeline and revenue.
Every ABM strategy is based on streamlining marketing and sales. The challenge becomes how to decide which Accounts are worth pursuing.
Much like our sales intelligence for leads, Vision AI performs detailed data scan of your contacts company to build a full 360-degree profile. This profile can provide you critical data-points for an ABM strategy, including other key people at the company, the employee count, revenue, locations, specific industries and sectors, contact information and their full social footprint.
Easily create groups of Accounts and Contacts based on industry, geography, opportunities and more. Our CRM-centric approach enables you to segment Contacts (buyers) using data contained in a related Account record.
Vision AI can help fill in database gaps by discovering other key decision makers and stakeholders at specific companies. Data that is discovered and infused with your ABM program is automatically linked to the Account and other related Contact(s) profiles.
Is your organization already leveraging Accounts and Contacts in your CRM? Perfect. Then you’re already on the road to deploying your ABM strategy. Our platform replicates the Account-to-Contact relationships so you don’t have to do the same work twice.
Don't be forced into maintaining two separate databases of Accounts and Contacts (buyers). Insist on being CRM-centric.
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