Office Gurus Inc.
City of London, UK
Total Score: 3
Score Change: Target not seen for +10 days
13 days ago
Opened Question Followup email message
15 days ago
Converted on Contact us Landing Page
Rocket Builders Co.
Denver, Colorado, USA
Total Score: 20
3 days ago
Submitted a HelpDesk Ticket Need setup help
5 days ago
Registered for Getting Started webinar
6 days ago
Converted on FreeTrial Sign-up Landing Page
Chicago, IL, USA
Total Score: 35
1 min ago
Visited pricing.php for 3 minutes and 30 seconds
43 min ago
LiveChat Session for 2 min 32 seconds
45 min ago
Converted on Request Quote Landing Page
Not all leads are ready to buy. Most will need to be nurtured and warmed up by personalized, targeted content. As a lead develops, their score should adjust based on their enagement and profile, along with their position in your sales funnel.
Once a lead is identified and exhibits some level of engagement or product interest, they should be advanced to the next stage of your sales funnel. At that time the content they receive and the frequency should be adjusted to match their position in your sales funnel.
When leads progress past a certain scoring threshold and exhibit intent to purchase, their sales agent should be notified instantly. Agents can be alerted the moment this threshold is crossed via email and SMS.
Deduct points when your targets and leads stop engaging or for behaviors that are negative to your sales cycle.
Score data field values or related data objects such as calls, meetings, tasks, opportunities or tags.
Set a maximum point ceiling on a single rule or multiple rules to prevent bloated and unreliable scoring based on repetition alone.
Leverage Vision to locate and add dozens of valuable data points to your lead records, with only a few clicks.Explore Vision