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Intelligent Lead Scoring

Improve sales productivity, lose fewer opportunities and increase your marketing ROI.

Automatically identify and prioritize qualified leads.
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Only 3% of your market is actively buying. 56% are not ready, 40% are poised to begin. [Vorsight]

Lon Steinway

Lon Steinway

Office Gurus Inc.

City of London, UK

Total Score: 3

-10

Today
Score Change: Target not seen for +10 days

+3

13 days ago
Opened Question Followup email message

+10

15 days ago
Converted on Contact us Landing Page

COLD LEAD
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Lon Steinway

Wayne Simpson

Rocket Builders Co.

Denver, Colorado, USA

Total Score: 20

+5

3 days ago
Submitted a HelpDesk Ticket Need setup help

+5

5 days ago
Registered for Getting Started webinar

+15

6 days ago
Converted on FreeTrial Sign-up Landing Page

WARM LEAD
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Lon Steinway

Jenny Olga

CoreMicro LLC.

Chicago, IL, USA

Total Score: 35

+5

1 min ago
Visited pricing.php for 3 minutes and 30 seconds

+5

43 min ago
LiveChat Session for 2 min 32 seconds

+25

45 min ago
Converted on Request Quote Landing Page

SALES READY LEAD
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Nurturing

Not all leads are ready to buy. Most will need to be nurtured and warmed up by personalized, targeted content. As a lead develops, their score should adjust based on their enagement and profile, along with their position in your sales funnel.

Qualified

Once a lead is identified and exhibits some level of engagement or product interest, they should be advanced to the next stage of your sales funnel. At that time the content they receive and the frequency should be adjusted to match their position in your sales funnel.

Sales-ready

When leads progress past a certain scoring threshold and exhibit intent to purchase, their sales agent should be notified instantly. Agents can be alerted the moment this threshold is crossed via email and SMS.

Decay scores for inactivity

Deduct points when your targets and leads stop engaging or for behaviors that are negative to your sales cycle.

Score CRM data properties

Score data field values or related data objects such as calls, meetings, tasks, opportunities or tags.

Set point caps by rule

Set a maximum point ceiling on a single rule or multiple rules to prevent bloated and unreliable scoring based on repetition alone.

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Add or Deduct Points based on implicit and explicit data point

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Empower your sales team with multiple reporting views, including their CRM interface.

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Cumulative Company or Account scoring with Account-based Marketing.

Build scalable scoring profiles from thousands of data points.

Why your team is gonna love it.

Enhanced Scoring with Vision A.I

Leverage Vision to locate and add dozens of valuable data points to your lead records, with only a few clicks.

Explore Vision