Affinity data - information about personal interests and demographics; details about your clients and prospects that go far beyond what you learn in their direct interactions with you - is an increasingly important part of microtargeting efforts.
Building a meaningful dialog and relationship takes more than just transactional data. Vision provides marketers with instant access to the DNA of your leads and customers.
Deliver highly personalized email, social content, and text messages using lifestyle, behavioral, and interest attributes.
Vision enables you to append company-level firmographics, social footprint data and key persons at a firm to your leads and customers.
Vision can convert anonymous web site visitors into Company Insight profiles and Twitter followers into new Leads for your sales team to engage.
Leveraging psychographic/affinity data to augment your existing database results in robust, data-driven profiles that reveal how customers behave outside of their transactional footprint (in other words, the other 99% of their lives).
Accelerate your ABM strategy by adding firmographic data attributes for targeting and discover other key stakeholders at your target Accounts.
Data that is dicovered by Vision is stored within your marketing database using a combination of Tags and Custom fields. These objects can be leveraged to build smarter segments and to deliver personalized content.
Vision can scale your full database to help build more accurate buyer personas. By scanning your existing leads, customers as well as all of your current and past opportunities, Vision can deliver insights to easily measure the top influencers and revenue drivers.
Vision empowers your sales team with dozens of relevant data points. Our one-click solution for your CRM saves hundreads of hours per year in lead research.
To: Sales Agent
Subject: New Lead (Jane Doe) from Vision
Jane Doe Female age 32
|AI-driven Database Enrichment|
|Automated Tagging based on brand affinities and interests|
|Real-time Sales Alerts with Embedded Vision Intelligence Profile|
|AI driven Account-Based Marketing with Company Insights|
|Build Lead Profiles from Anonymous Site Visitors and Social Followers|
|Vision Sales Intelligence Panel for SugarCRM and SuiteCRM|
|Enrich your database with Social Data from hundreds of networks|
From NYC to Sydney, Australia and everywhere in between, companies count on Vision marketing and sales intelligence.